We’re pleased to bring you the premiere of Lo Thraxx’s new music video for his song “BOSS” (watch it below). The track is taken from his debut album POUNDCLOUD, which is scheduled to be released early 2018.

Since 2010, Little Rock rapper Lo Thraxx has been making a name for himself as one of the city’s most distinct voices. His unique, modern reinvention of Southern hip-hop is sleek and futuristic, while rooted in soulful classic sounds. He chooses his beats carefully, networking with producers from Houston to Memphis to Toronto, creating a sound that is totally his own. As an MC and storyteller, his delivery is crisp, evocative, and totally effortless. His most recent project is a mixtape called Formula One, on which Thraxx shows his versatility, gracefully moving from smooth riding music to more aggressive bangers, all within a certain sound.

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