Bread Winners Association recording artist Kevin Gates unveiled a new music video for the track “Had To” from his newly released mixtape, By Any Means 2, which hit all digital music retailers and streaming services on September 22nd – listen to the mixtape here.
The music video for “Had To” features intimate milestone moments in Gates’ personal and professional life. Throughout the video you follow Gates through the years and experience, as if you’re him, his most defining moments from his perspective. Watch it below.
Though currently incarcerated by the Illinois Board of Corrections, Gates surprised fans around the world with the release of a his new mixtape By Any Means 2, which debuted at No. 4 on the Billboard 200, with sales equivalents in excess of 40,000. Gates launched the By Any Means 2 mixtape with a new visual accompanying his acclaimed single, “What If.” The emotional video arrived alongside a deeply personal handwritten message posted on the multi-platinum certified rap superstar’s official Instagram – Gates’ first public statement since his October 2016 imprisonment. The powerful visual for “What If” is streaming now at Gates’ official YouTube channel. Following “What If” came the emotional visual to accompany “Imagine That.” “Imagine That” gives a look into Gates’ family’s lives while he is incarcerated. The video features Gates’ wife/manager Dreka, his daughter Islah and his son Khaza.
By Any Means 2 is highlighted by the chart-topping hit, “No Love,” which instantly shot to #1 on the iTunes Store’s “Top Hip-Hop/Rap Songs” chart while its official audio has earned more than 4 million individual plays via YouTube alone. As if that were not enough, Gates also heralded By Any Means 2 with the new tracks, “Beautiful Scars (Feat. PnB Rock)” and “Had To,” both available now at all DSPs and streaming services. “Gates’ most personal project yet,” raved HotNewHipHop upon the latter single’s release. “What’s most impressive about Gates’ performance on this joint is his versatile delivery. The track is dually powerful considering Gates’ current predicament, and lyrics alluding to “snakes in the grass” take on a whole deeper meaning.”
By Any Means 2 is the sequel to Gates’ By Any Means mixtape that arrived in March 2014 and immediately affirmed Gates as a major force in hip-hop. The mixtape landed at # 3 on Billboard’s “Top Rap Albums” chart at #17 on the overall SoundScan/Billboard 200, with sales nearly doubling his previous first week sales record. What’s more, By Any Means quickly proved itself to be among the most highly praised hip-hop releases of 2014. “Easily the most complex, confounding, and fascinating gangster rap record of the year so far,” declared Complex. “Breathtaking,” agreed The Fader. “Lyrically dexterous in the manner of older Southern giants like Bun B and 8Ball,” declared the New York Times, while Rolling Stone raved, “The 28-year-old Baton Rouge, Louisiana, artist raps, sings and harmonizes, often alternating between vocal modes within a verse, exuding a gritty earthiness that sets him apart from contemporary crooners like Future and Rich Homie Quan.” Perhaps Vibe summed it up best: “If there’s one rapper that more people need to be talking about, it’s Kevin Gates.”